Privacy Policy
Last updated: October 9, 2026
This Privacy Policy explains how Hangzhou Fresnel Trading Co., Ltd., doing business as primevibe ("primevibe," "we," "us," or "our"), collects, uses, discloses, retains, and protects personal information when you visit or use primevibegoods.com, place an order, create an account, contact us, submit content, or otherwise interact with our services.
Hangzhou Fresnel Trading Co., Ltd. is the data controller responsible for the personal information described in this Privacy Policy, except where another party acts as an independent controller under applicable law.
1. Personal Information We Collect
Depending on how you interact with our website and services, we may collect the following categories of personal information:
- Contact Information: such as your name, email address, telephone number, billing address, and shipping address.
- Account Information: such as account login details, preferences, and information associated with your customer account.
- Order and Transaction Information: including products purchased, order numbers, payment status, shipping information, returns, exchanges, refunds, and transaction history.
- Customer Service Communications: including emails, messages, inquiries, complaints, return requests, and other communications you send to us.
- User-Submitted Content: such as product reviews, feedback, photos, or other information you voluntarily provide.
- Device and Usage Information: such as IP address, browser type, device type, operating system, cookie identifiers, referral source, pages viewed, interactions with the website, and similar technical data.
- Approximate Location Information: which may be inferred from your IP address or other technical information.
- Marketing and Advertising Information: such as interactions with advertisements, marketing emails, promotions, and website campaigns, where permitted by applicable law.
Payment card information is generally collected and processed directly by Shopify or the payment provider made available during checkout. We generally do not receive or store your complete payment card number or security code.
For your security, please do not send complete payment card numbers, security codes, PINs, passwords, or online banking credentials to us by email.
2. Sources of Personal Information
We may collect personal information from the following sources:
- Directly from you when you place an order, create an account, or contact us.
- Automatically when you browse or interact with our website through cookies, pixels, log files, and similar technologies.
- From Shopify and service providers that support ecommerce, payments, hosting, security, analytics, customer service, fulfillment, and shipping.
- From advertising, analytics, or business partners where permitted by applicable law.
3. How We Use Personal Information
We may use personal information for purposes including:
- Providing and operating our website and services.
- Processing orders and payments.
- Arranging fulfillment, shipping, and delivery.
- Managing returns, exchanges, refunds, and customer service requests.
- Creating and maintaining customer accounts.
- Responding to questions, complaints, or other communications.
- Detecting and preventing fraud, abuse, security incidents, and unauthorized activity.
- Protecting our website, customers, business, and legal rights.
- Maintaining business, accounting, tax, and transaction records.
- Improving our website, products, customer experience, and services.
- Understanding website performance and customer interactions.
- Measuring and improving advertising and marketing campaigns.
- Personalizing content or shopping experiences where permitted.
- Sending marketing communications where permitted by applicable law.
- Complying with applicable laws, legal obligations, and lawful requests.
4. Legal Bases for Processing
Where laws such as the European Economic Area or United Kingdom data protection rules apply, we may process personal information on one or more of the following legal bases:
- Performance of a contract, including processing and delivering your order.
- Compliance with legal obligations.
- Our legitimate interests, where those interests are not overridden by your rights and freedoms.
- Your consent, where consent is required.
- Protection of vital interests where applicable.
Where processing is based on consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing that occurred before withdrawal.
5. Cookies and Similar Technologies
We use cookies and similar technologies to operate our website and provide important ecommerce functions.
These technologies may include:
- Necessary Cookies: used for security, checkout, shopping carts, account functions, fraud prevention, and basic website operation.
- Analytics Cookies: used to understand website traffic, performance, and visitor interactions.
- Functional or Personalization Cookies: used to remember preferences and improve the shopping experience.
- Advertising and Marketing Technologies: used, where permitted, to measure advertising performance and provide more relevant marketing.
Where required by applicable law, non-essential cookies and similar technologies will be used based on your consent.
Where a cookie or privacy preference interface is available, you may use it to accept, reject, or manage non-essential technologies. You may also restrict cookies through your browser settings, although disabling necessary cookies may affect website functionality.
6. Disclosure of Personal Information
We may disclose personal information to third parties where reasonably necessary to operate our business and provide our services, including:
- Shopify, which hosts and supports our ecommerce store.
- Payment Processors, which process payments and help prevent payment fraud.
- Shipping Carriers and Logistics Providers, which help fulfill and deliver orders.
- Warehouses, Suppliers, and Fulfillment Partners, where necessary to prepare, fulfill, or ship an order.
- Hosting, Cloud, Security, and IT Providers, which support website operation, infrastructure, and security.
- Analytics Providers, which help us understand website activity and performance.
- Advertising and Marketing Providers, where permitted by applicable law.
- Customer Service Providers, where used to assist with customer communications and support.
- Professional Advisers, such as legal, accounting, audit, or insurance professionals where reasonably necessary.
- Government Authorities or Other Parties, where disclosure is required by law, legal process, or necessary to protect legal rights.
- Parties to a Business Transaction, such as a merger, acquisition, financing, restructuring, or sale of assets.
Depending on applicable United States state privacy laws, certain disclosures for advertising or analytics purposes may be considered a "sale," "sharing," or use for targeted advertising even where money is not exchanged.
Where applicable, eligible users may request to opt out of such activities through available privacy controls or by contacting us using the information provided below.
7. Shopify
Our online store is hosted by Shopify. Shopify processes personal information to provide ecommerce hosting, checkout, payments-related functionality, security, analytics, and other services used to operate the store.
Depending on the service involved and applicable law, Shopify may act as our service provider or processor, or may act as an independent data controller for certain processing activities.
Shopify maintains its own privacy information describing how it processes personal information and the privacy rights available to users.
8. International Data Transfers
primevibe is operated by a company registered in China, and our service providers may operate in China, the United States, and other countries. As a result, personal information may be transferred to, stored in, or processed in countries outside the country where you live.
Privacy and data protection laws in those countries may differ from those in your jurisdiction.
Where required by applicable law, appropriate safeguards may be used for international transfers, such as adequacy decisions, standard contractual clauses, contractual protections, or other lawful transfer mechanisms.
9. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:
- Order fulfillment and delivery
- Returns, exchanges, and refunds
- Customer service
- Account management
- Fraud prevention and security
- Accounting and tax obligations
- Legal and regulatory compliance
- Dispute resolution
- Enforcement of agreements and policies
Retention periods may vary depending on the type of information, the reason it was collected, legal requirements, and whether the information is needed to establish, exercise, or defend legal claims.
10. Data Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
You are responsible for keeping any account credentials associated with your account confidential and should contact us if you believe your account or personal information has been compromised.
11. Your Privacy Rights and Choices
Depending on where you live and subject to applicable legal exceptions, you may have rights regarding your personal information, including the right to:
- Request access to or information about personal information we hold about you.
- Request correction of inaccurate personal information.
- Request deletion of personal information.
- Request restriction of certain processing.
- Object to certain processing.
- Withdraw consent where processing is based on consent.
- Request a portable copy of certain personal information.
- Opt out of certain sale, sharing, or targeted advertising activities where applicable.
- Appeal certain privacy-request decisions where applicable law provides that right.
You may also unsubscribe from promotional emails at any time by using the unsubscribe link included in the message.
12. How to Exercise Your Privacy Rights
To submit a privacy request, please contact:
Please tell us which privacy right you wish to exercise and provide information reasonably necessary for us to verify your identity and process the request.
Where permitted by law, an authorized agent may submit a request on your behalf. We may request reasonable evidence that the agent is authorized to act for you.
We will not unlawfully discriminate against you for exercising an applicable privacy right.
13. Global Privacy Control and Do Not Track
Where required by applicable law and technically supported, we will treat recognized Global Privacy Control signals as requests to opt out of applicable sale, sharing, or targeted advertising activities.
Because there is not currently a universally accepted standard for all browser "Do Not Track" signals, we may not respond to other Do Not Track signals unless required by applicable law.
14. Children's Privacy
Our website and services are not intended for children under the age of 16, and we do not knowingly collect personal information directly from children under 16.
If you are a parent or legal guardian and believe that a child has provided personal information to us, please contact us so that we can review the matter and take appropriate action, including deletion where required.
15. Third-Party Links
Our website may contain links to websites, services, or platforms operated by third parties.
We are not responsible for the privacy practices of third-party services. We encourage you to review the privacy notices of any third-party website or service before providing personal information.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements, or services.
When we update this policy, we will post the revised version on this page and update the "Last updated" date above. Where required by applicable law, we may provide additional notice of material changes.
17. Complaints
If you have a question or complaint about how we handle personal information, please contact us using the details below.
Depending on where you live, you may also have the right to submit a complaint to an applicable privacy or data protection authority.
18. Privacy Contact
Brand Name:
primevibe
Data Controller / Legal Business Name:
Hangzhou Fresnel Trading Co., Ltd.
Registered Business Address:
Room 373-1, 3rd Floor, Building 7,
No. 8 Xingxing Road, Xingqiao Subdistrict,
Linping District, Hangzhou, Zhejiang, China
Privacy & Customer Service Email:
service@primevibegoods.com
Telephone:
+86 19967292812
Official Website:
https://primevibegoods.com
primevibe is owned and operated by Hangzhou Fresnel Trading Co., Ltd.